Information for Farmers, Chefs, and Grocers


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White Dog Community Enterprises
340 N. 12th Street, Suite 415
Philadelphia, PA 19107
(215) 386-5211
foundation@whitedog.com



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Chefs, Grocers, and Wholesale Buyers—Become a Fair Food/Buy Fresh Buy Local Member

The Buy Fresh Buy Local (BFBL) Campaign is part of a national initiative to promote food grown by local family farmers to consumers. Developed by our national partner Food Routes, over $300,000 was invested to test and develop materials and messaging that would draw consumers to buy locally grown food. The results have been impressive. We continue to receive high praise from our business members who have joined our campaign and used these marketing materials to promote their support of local family farmers.

Fair Food is one of ten founding Buy Fresh Buy Local chapter organizations. Since our inception in 2001, Fair Food has built a base of thousands of consumers who go out of their way to Buy Fresh Buy Local! What’s more, the movement is spreading. There are now nine chapters throughout Pennsylvania and 45 chapters nationally! Additionally, Fair Food continues to assist businesses in sourcing locally farmed food. There is no better way to find the fresh locally grown products you want and to let people know about the wonderful local food your business offers than by becoming a Fair Food / Buy Fresh Buy Local member.

Eligibility:  In order to be eligible for Fair Food / Buy Fresh Buy Local Membership you must meet two criteria*:

1) Your business currently serves or sells at least two locally grown/raised ingredients or products (meat, dairy, produce, value-added products, etc.) at all times during the entire local growing season (May-October).

2) The local ingredients or products you serve/sell must come from family-owned farms within 150-mile radius of your place of business.

Through this membership you receive:

Listing in very popular PHILADELPHIA LOCAL FOOD GUIDE (~75,000 issues): This year's guide will be approximately 20 pages, full color, stitched and trimmed and appear as a special insert in the June 28th edition of the City Paper. 15,000 additional guides will also be strategically distributed at farmers markets and businesses supporting the campaign. The Local Food Guide has a longer shelf life than most other supplements, as the info it contains is not available elsewhere, and is in high demand. Last year we ran out of guides by October!

From the cover of Time Magazine (March 12th issue) to the New York Times Best-Seller list (Omnivore's Dilemma), the issue of Local Food has jumped to the forefront of peoples' thinking about the environment, their health and about what kind of agriculture system they want to support with their food dollars. By providing consumers a guide on where to find local food, Philadelphia is ahead of the curve. In fact, this guide is seen as a national model.

Promotion during Buy Local Week: In 2007 Fair Food and its partner organizations will for the 3rd consecutive year be promoting the campaign intensively from July 15th—July 22nd. These special events will draw thousands of attendees and encourage people to "Buy Fresh Buy Local" from member businesses and farms. See enclosed schedule of events from Buy Fresh Buy Local Week 2006.

Consulting Services: Our extensive database of farmers and marketing knowledge will help you (and your staff) in the following ways:

  • Connect your business with local family farm products—Fair Food can help you source the products you need from local farmers. We have helped 90+ businesses find local farm products—references available
  • Tips on how to most effectively and efficiently work with local farmers
  • In store/restaurant marketing assistance for Buy Fresh, Buy Local promotional materials including placement and messaging—upon request

Ann Karlen's "In Season" Bulletin: This monthly e-bulletin composed by Fair Food Founding Director, Ann Karlen, contains helpful information such as producers new to the Philadelphia area, announcements about the availability of seasonal produce, information about other value-added, specialty, fair trade and sustainable products,

Use of Logos and Materials:

  • Buy Fresh Buy Local (BFBL) Toolkit—including CD with electronic versions of label, logo, ad, flier, and poster templates, member logo, fonts, colors, messaging and professional printing kit
  • Wholesale Guide—This comprehensive guide lists over 45 local farmers that sell wholesale in the Philadelphia region. It makes buying locally more convenient than ever before!
  • Window Decal

Cross Promotion in Print and Online:

  • Annual Yoga Living Journal Buy Local Listing (reaching 60,000 consumers)
  • Listing featured on www.buylocalpa.org and national partner websites.
  • Greater Philadelphia Tourism and Marketing Corporation websites and publications

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